MAP Policies

MAP Policy

M&M Merchandisers is focused on maintaining high margins for our network of resellers/dealers and distributors.  In recognition of the investment in time and resources required for our resellers/dealers and distributors to provide the level of customer service and product knowledge expected from our customers, M&M and it’s our partners are committed to enforcing policies which allow our resellers to maintain high profit margins through the sale of our products.  M&M Merchandisers has an established Minimum Advertised Price (MAP) Policy that an Authorized Reseller must follow for the advertising and marketing of M&M Merchandisers products. All M&M Merchandisers Authorized Resellers must agree to the terms and conditions of the following MAP Policy.


M&M Merchandisers MAP Policy Guidelines

Products with MAP pricing can be found on your current price list. All advertised prices must be at or above MAP for all products if a MAP price has been established by M&M Merchandisers. Resellers are not required to list prices in advertising.  If a price is listed in an advertisement it must be at or above MAP. 

Resellers are also responsible for ensuring their pricing is at or above MAP on internet search engines and marketplaces. Resellers are free to set the actual resale price of any product as long as it is at or above MAP price given the most recent publication of the price list. M&M Merchandisers MAP policy for all products apply to advertising placements, including but not limited to: print ads (inserts, magazines, newspapers, catalogs, mail order catalogs, etc.), broadcast (radio and TV), direct mail, faxes, internet placement with third parties (banner ads, broadcast emails, destination pages, third-party sites), internet placements on resellers own website, and any flyers, posters or coupons.

From time to time, M&M may permit resellers to advertise MAP Products at prices lower than the MAP price. In such events, M&M reserves the right to modify or suspend the MAP price with respect to the affected products for a specified period of time by providing advance notice to all resellers of such changes.


Pricing Statements

M&M Merchandisers MAP Policy does allow resellers to omit pricing entirely from advertisements and/or advertisement statements such as “Call for Price” or “Call for Quote.”

Free Offers Associated with M&M Merchandisers Product

Free shipping and/or handling, 0% sales tax, or free financing promotions do not violate the MAP.


Product Price Matching Policies

Price matching policies are acceptable.  Price matching cannot be used as a valid reason for violations of M&M Merchandisers MAP Policy. Advertised price must always be at MAP or higher.


Failure to comply with the MAP Policy
This policy is enforced at the sole discretion of M&M Merchandisers; failure to comply with MAP, intentional and/or repeated failure to abide, may result in the immediate loss of Authorized Reseller status and your ability to purchase products with a MAP both direct as well as through distribution.

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